BUSINESS
Beyond the sale: how matsutake season is growing an economy in Genye
August 23, 2026 · BBS News

Every August, a wild mushroom that cannot be successfully cultivated in farms, draws buyers, and, increasingly, visitors to a quiet gewog of Thimphu. In Genye, the matsutake season has long meant cash for those who collect and sell the prized mushroom. But since recently, residents say, the money no longer stops at the sale. It […]
Read the full story on BBS News